Social media, where creativity stampedes universal truths and formulas, is becoming ever more important in marketing communications of businesses and brands. However, being active on social media personally does not mean that we use social media for business effectively. In this workshop titled Social Media for Business 101 Elif Özgen will share the basics of goal-oriented social media practices and an up-to-date cheat sheet and will try to find answers to your specific questions about how to grow your business on social media channels in an open debate.