Akar Şümşet is the founder of INVERTIV, a product driven training and services company. Akar has been working on digital products for a decade. His main focus has been product management and experience design. Akar also specializes in gamification. His portfolio includes large enterprises like Vodafone, Comodo, Turkcell, Coca Cola and startups like Zeplin and Fitwell. He enjoys speaking at global events like UX Alive, World Usability Congress and writing for Smashing Magazine, UX Collective and many other platforms. He’s also running the Istanbul Chapter for Producttank, a subsidiary of Mind The Product.