ATÖLYE’s Strategic Design Studio tackles some of the most complex challenges organizations face.
Our team of strategists and designers work with a range of impact-focused partners including companies, NGOs, and governments. Our disposition towards design is to co-design and implement strategic design solutions through a transdisciplinary approach and a fluid team structure.
At ATÖLYE, we aspire to create long-term impact in every endeavor we choose to be a part of. In order to achieve such impact, we base our approach around a few principles to guide our way of working.
In order to skillfully meet the challenge of tackling complex problems our clients face, we have developed sufficient breadth and depth of practices within our offering.
Perspektif İstanbul is a community activation program designed by ATÖLYE and Today at Apple to celebrate the opening of Apple’s third retail location in Turkey that is situated in the heart of Istanbul, on Bağdat Caddesi. Its programming was built on essentially human interactions facilitated by technology through in-person or online participatory events. The public events were designed after tree main themes exploring creativity’s, the city’s, and technology’s possibilities, and they aimed to foster coherent yet diverse experiences embedded in meaningful interactions.
Located in the Emirates Towers in Dubai, AREA 2071 is a co-creation space bringing together the high-potential individuals in government entities, companies, startups, and forward thinkers from all around the globe in order to spark the ideas that will transform the future. Building on ATÖLYE’s community-centric approach, our project for the space aimed to amplify AREA 2071’s growing innovation culture and share its stories with the rest of the world through architectural design and strategy.
ATÖLYE collaborated with Istanbul Metropolitan Municipality (IMM) in developing a design strategy for Istanbul Design Center and Platform at the Municipality’s Çırpıcı Campus. The project’s challenge was to transform a historically industrial site into a creative campus. Building on extensive research that included the perspective of diverse stakeholders, ATÖLYE formed a vision, value proposition, design principles for the community with an interaction strategy, and impact measurement goals for the center.
ATÖLYE teamed up with BNP Paribas to develop a client-oriented strategy for the bank’s corporate and SME (small- and medium-sized enterprises) segment clients. On the first phase, a strategic roadmap was constituted in the light of insights formed through four-month-long field research. On this roadmap, plans were made for the digital banking platform to be designed from scratch in a client-focused manner and for suggested modules to be implemented. On the second phase, a joint team of ATÖLYE and BNP Paribas team members worked on a 10-month-long digital platform design project to design a mobile application to set an example for the finance sector.