Tara Folks offers affordable luxury designer handbags. The brand is about encouraging women to believe that they are already enough and can find the strength from within. Also the brand supports local artisans in Istanbul and collaborates with women organizations to empower non working women economically. This project came to life with Pınar Birim’s illustrations, Elif Özgen and Elif Salihoğlu’s management of social media, Tolga Dizmen’s contributions with the business plan and financial plan and Nurbanu Asena’s contributions with marketing strategy.